Philip Kotler This has been one of the strengths of platforms such as Amazon and Tripadvisor which have created a virtual community where all users can exchange advice before purchasing a product or service. Kotler's Papillon Funnel One of the extremely positive notes of this book is the alternation of practical and theoretical parts which make it really smooth and easy to understand. A funnel is an ad-hoc process created by companies to attract hypothetical users, transform them into potential consumers and finally convert them into real buyers. each of them a specific funnel is used that helps achieve a specific objective. Kotler, starting from the very famous AIDA (Attention, Interest, Desire and Action) model, introduces his Funnel defined by its "bow tie" shape. Philip Kotler


This has been one of the strengths of platforms such as France Telegram Number Data Amazon and Tripadvisor which have created a virtual community where all users can exchange advice before purchasing a product or service. Kotler's Papillon Funnel One of the extremely positive notes of this book is the alternation of practical and theoretical parts which make it really smooth and easy to understand. A funnel is an ad-hoc process created by companies to attract hypothetical users, transform them into potential consumers and finally convert them into real buyers. Companies operate in different markets, and for each of them a specific funnel is used that helps achieve a specific objective. Kotler, starting from the very famous AIDA (Attention, Interest, Desire and Action) model, introduces his Funnel defined by its "bow tie" shape.




Philip Kotler This has been one of the strengths of platforms such as Amazon and Tripadvisor which have created a virtual community where all users can exchange advice before purchasing a product or service. Kotler's Papillon Funnel One of the extremely positive notes of this book is the alternation of practical and theoretical parts which make it really smooth and easy to understand. A funnel is an ad-hoc process created by companies to attract hypothetical users, transform them into potential consumers and finally convert them into real buyers. Companies operate in different markets, and for each of them a specific funnel is used that helps achieve a specific objective. Kotler, starting from the very famous AIDA (Attention, Interest, Desire and Action) model, introduces his Funnel defined by its "bow tie" shape.